We rebuild your highest leverage product or landing page, split your Shopify traffic between the new page and your current one, and let revenue per visitor settle it.
Usually the product page, because that is where the purchase is decided. One page, rebuilt properly, with up to five iterations.
Your traffic splits between the new page and the page you run today. The control stays live, so the result is measured rather than argued.
Two or three tests a month on the pages carrying your spend. Fewer opinions, more tested changes, each one held to the same standard.
Every figure we publish was measured in a live A/B test on the brand's own traffic, with the existing page still running alongside.